For a small to medium size business, selecting an advertising agency is a very important step to growing your business marketing strategies. Selecting the right agency can have a huge impact on your business and should be a top priority for your management team!

Here are some tips to help you make such an important decision and get your relationship with your agency off to a good start.

• Consider the agency's track record, producing results should be your primary concern.
• Large agencies may offer more benefits and could be higher priced and small agencies usually offer limited but more direct service at a more reasonable cost.
• An ad agency should be able to offer a strategic marketing plan, and provide research and planning.
• Check out recent campaigns for similar clients and the results those campaigns achieved.
• Evaluate their media buying campaigns. It takes years of experience of building a good rapport and price negotiation with media outlets. Make sure the agency has the experience and the contacts for good negotiations.
• Be prepared to share sensitive customer and business information with the agency. The initial fact finding about your business takes time and assures that the agency can fulfill your needs based on your specific industry and resources.
• Be honest and realistic about your budget and trust the agency to make financial decisions based on your behalf.

We at Creative Advertising and Consulting want to give you that opportunity to make your business a success and invite you to explore the benefits and services we have to offer you.